He doesn’t want people to know that he’s just an admin on the message board – nothing more. He likes to let people believe that he works for the fansite or the company itself or other things that make him seem more important that he really is.
He likes to pretend that he’s our “leader.”
Frankly, he’s an arrogant bastard and a glory hog – he’s taken it as his personal mission to ‘restore the message board to what it once was’ even though the people who made it what it once was aren’t there anymore, and he was never there during that time.